EXAMPLE / Growth / Google Ads
Project Example: Google Ads
Illustrative scenario: a B2B company is launching search-demand campaigns across multiple countries and languages.
This is a transparent example of a possible delivery scope, not a claim about a specific client. Final scope, timing and outcomes are defined only after qualification.
SCOPE / EXAMPLE
Google Ads
01 / CASE
The challenge
Starting point: a B2B company is launching search-demand campaigns across multiple countries and languages. Keywords are mixed, landing pages do not match intent and conversions are measured inconsistently.
02 / CASE
The delivery route
The scenario covers an input audit, media plan, hypothesis system, analytics and a controlled launch without a guaranteed return. In this example, the delivery scope is adapted to the stated starting point.
03 / DELIVERED
What is included
Keyword and negative-keyword map
GEO and intent structure
Conversion tracking
Bidding and reporting rules
04 / TOOLKIT
Google Ads / GA4 / Tag Manager / Looker Studio
06 / OUTCOME
Expected outcome
- 01A structured advertising account
- 02Agreed conversion definitions
- 03A foundation for phased scaling
RELATED SERVICES