DELIVERABLES
- Tracking and KPI dictionary
- Data-source map
- ETL and quality checks
- Funnel and contribution-margin dashboard
Growth & Traffic / SERVICE
Marketing Analytics
End-to-end analytics and funnel optimization.
SCOPE / DELIVERY
INVESTMENT FROM
250 USD
We create a measurement plan covering sources, events, identifiers and clear attribution boundaries before building a dashboard. We configure tags, data checks, funnels and reports for recurring decisions, which suits teams whose advertising, product and CRM data do not currently agree.
DETAILS / SERVICE SCOPE
What is included in Marketing Analytics.
The exact scope is documented after task qualification. The outline below is a typical project structure, adapted to your inputs, market and constraints.
PROJECT OUTPUTS
- Shared metric definitions
- A reproducible report
- A documented list of attribution limitations
TYPICAL STARTING POINT
Starting point: an e-commerce team wants to combine advertising spend, orders and contribution margin in one report. Platforms report different figures, UTMs are inconsistent and refunds are missing from marketing reporting.
This is an illustrative scenario, not a promise of a specific commercial outcome.
TOOLS & WORKSTREAMS
- GA4
- Warehouse
- ETL
- BI
PROCESS / 04 STEPS
How we deliver Marketing Analytics.
Before work starts, we document the inputs, responsibilities, measurable outputs and dependencies on external platforms or authorities.
- 01
Task qualification
We clarify the objective, business model, geography, constraints and success criteria, including any missing inputs that could affect the estimate.
- 02
Scope and plan
We document the deliverables, required documents, timing, price, external costs and the responsibilities of each party.
- 03
Delivery
We execute the agreed stages, demonstrate interim outputs and document decisions, access rights and approved changes.
- 04
Launch and handover
We verify the outcome against the criteria, hand over materials and access, and agree support and further development steps.
FAQ / Marketing Analytics
What to know before starting.
01
What is required to start Marketing Analytics?
We need a concise description of the business and objective, the current setup, target markets, desired timing and available source materials. After the initial review, we provide the exact document and access checklist.
02
How are price and timing determined?
The estimate depends on scope, complexity, the number of integrations or jurisdictions, input quality and external approvals. Before payment, we document deliverables, exclusions, mandatory external costs and acceptance criteria.
03
How is the outcome controlled after launch?
Stages and measurable outputs are documented before work begins. After launch, we hand over materials and access, document the solution and agree support, analytics and further development separately.
EXAMPLE / ILLUSTRATIVE SCENARIO
Project Example: Marketing Analytics
Illustrative scenario: an e-commerce team wants to combine advertising spend, orders and contribution margin in one report.
The example shows a possible delivery scope and is not a claim about a specific client or a guaranteed outcome.
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