1 month
Pilot
$3,340
- Custom AI character
- 20 videos
- Keyword-to-DM funnel
- Lead report
TRAFFIC / AI CREATORS
Instagram DM automation that turns comments into leads
A viewer comments a keyword, the bot replies in DMs within seconds, sends the lead magnet and passes the contact to your CRM.
From
$3,340
AI content is labeled.
Instagram lead generation works best when people don't have to leave the app. CrystalCore builds Instagram DM automation and comment-to-DM funnels: a keyword in the comments triggers an Instagram auto DM, the bot delivers a lead magnet, asks for a contact and sends it to your CRM. We are a development studio, so beyond standard tools we build custom bots and CRM integrations, which is what turns social media lead generation into a measurable channel.
Creative library
See our AI creatives in motion
Vertical videos for Reels, TikTok and Shorts: AI creators, brand spokespeople and product formats. Hover on desktop or tap a creative on mobile.
Profiles and published examples
Links open public Instagram profiles; we do not claim video results without verified analytics.
01
How comment-to-DM funnels work
Reel → keyword comment → DM bot → lead magnet → CRM.
- 1
Reel
A video ends with a clear offer: “Comment GUIDE and I'll send it to you.”
- 2
Keyword comment
The viewer comments the keyword. The comment itself signals interest to the algorithm.
- 3
DM bot
Instagram comment automation replies publicly and opens a DM conversation within seconds, day or night.
- 4
Lead magnet
The bot sends the promised guide, checklist or discount and asks for an email or phone number.
- 5
CRM
The contact goes to your CRM with the keyword, the video and the time, ready for follow-up.
02
Why comments beat links
A link in a caption or bio takes people out of the feed. Platforms want people to stay, so content that pushes them away tends to get less reach, and every extra tap loses part of the audience.
A comment works the other way. It keeps people in the app, it counts as engagement and it raises the video's reach. Then the DM delivers the link in a private conversation, where the person has already said they want it. That is why the open rate on these links is high: in our funnels, 82% of people who received a link opened it.
03
Instagram and TikTok auto DM
On Instagram we work through Meta's official messaging API for business accounts. That means keyword triggers on comments, replies within the 24-hour messaging window and no unofficial tools that put your account at risk.
TikTok DM automation depends on TikTok's business messaging tools, which are not available in every region and to every account type. During the niche audit we check what is available for your account and market, and we say so plainly if TikTok has to run with a link-in-bio flow instead.
- Keyword triggers on comments and stories
- Auto DM 24/7 with lead magnet delivery
- Several keywords in parallel, each with its own funnel
- Handoff to a person when the conversation needs one
04
Lead magnets that convert
The lead magnet is the reason to comment. It has to solve one narrow problem from the video and be useful right away. A vague “free consultation” rarely works; a short checklist that answers the question in the video does.
- Checklists and step-by-step guides tied to the video topic
- Calculators and short quizzes that give a personal result
- Recipe sets, outfit lists, cleaning routines
- Discounts or early access for e-commerce
- A short landing page that collects the contact and explains the next step
05
CRM integration
This is where we differ from a typical social media agency. CrystalCore builds software: CRM and ERP systems, bots and API integrations. A lead from a DM is worthless if it sits in an inbox, so we connect the funnel to your CRM and pass the contact together with the keyword, the video and the date.
With that data you see which video and which keyword produce leads and sales, not just comments. Standard tools such as ManyChat cover simple funnels well; when you need lead qualification, several product lines or a custom CRM, we build the bot and the integration ourselves.
- Contacts sent to your CRM with source data
- Deduplication and lead qualification questions
- Notifications to the sales team
- Reports by keyword and by video
06
Funnel setup, step by step
What we do before the first comment arrives, so the funnel works from day one.
- 1
Account and keywords
We check the business account, the messaging permissions and pick one or two keywords that are easy to type.
- 2
Lead magnet
We create or adapt a checklist, guide or offer that answers the exact problem raised in the videos.
- 3
Bot script
Short messages, one clear button, value before the contact request and a handoff to a person when needed.
- 4
CRM connection
Contacts go to your CRM with the keyword, the video and the date; we test the full path end to end.
- 5
Launch and report
The keyword goes live in the videos, and every week you get a report on comments, links received, opens and leads.
07
Funnel benchmarks: 38% of bot users receive the link, 82% of them open it
Two real keyword funnels from AI creator accounts produced by the CrystalCore team:
| Funnel | Started the bot | Received the link | Opened the link |
|---|---|---|---|
| Funnel A | 18,846 | 7,248 (38%) | 5,961 (82%) |
| Funnel B | 5,579 | 1,985 (36%) | 1,616 (81%) |
Scroll sideways to see the full table.
These are results of past funnels, not a forecast for your account. Conversion depends on the niche, the offer and the lead magnet.
08
Free research: comment keywords show which pain points sell
Every keyword is a small survey. When you run several funnels in parallel, the number of comments on each one shows which problem your audience cares about most. In one account we ran 12 keyword funnels at the same time, each with its own conversion rate.
That data is usually expensive to get through paid tests. Here it comes for free with the funnel and tells you which angle to put into your ads, your landing pages and your next videos.
09
Pricing
The DM funnel is included in the Pilot and Flow packages together with the videos that feed it. Custom CRM integration is scoped after the free audit.
From 3 months
Flow
$4,490/mo
- 30 videos per month on proven scripts
- Up to 3 keywords
- DM replies handled
From 6 months
AI Ambassador
$6,790/mo
- Character owned by the brand
- 30 videos + 10 ad creatives per month
- Category exclusivity
Prices exclude ad spend. Free niche audit before any commitment.
FAQ / Instagram DM Automation
What to know before starting.
01Is Instagram DM automation allowed by Meta?
Yes, when it runs through Meta's official messaging API for business accounts, which is how we build it. We don't use unofficial tools that imitate a person or break platform rules.
02ManyChat or a custom bot: which should I choose?
For a simple funnel with one or two keywords, a standard tool such as ManyChat is enough. Choose a custom bot when you need lead qualification, several product lines, your own CRM or reporting by video and keyword.
03How fast can a funnel go live?
A funnel on an existing account usually goes live within the third week of a Pilot, after the lead magnet and the CRM connection are ready. Exact timing depends on the integration.
04Does it work without an ad budget?
Yes. The funnel runs on organic video. One of our keyword campaigns brought 18,845 contacts with zero ad budget. Ads can amplify the best videos later, but they are optional.
05Can leads go directly into my CRM?
Yes. We connect the funnel to your CRM and pass the contact with the keyword, the video and the date. If your CRM has an API, we can integrate it.
AI CREATOR TRAFFIC
Explore the direction.
01AI Creator TrafficAI creators publish Reels and TikToks for your brand, turn comments into DMs and send warm leads straight to your CRM.02AI UGC Ads10 UGC-style ads with different hooks for one offer, built around a consistent AI character and ready to test in 5 business days.03AI Brand AmbassadorA permanent digital face for your brand: organic videos and ads every month, a lead funnel built in, and the character belongs to you.
Turn comments into contacts you own.
Tell us about your product and your account. We'll suggest keywords, a lead magnet and the CRM setup.