CASE / Web Applications / Turnkey Launch / Marketing Analytics / Google Ads
Doctor Search & Booking Platform in Europe
End-to-end launch of Givly, a digital platform that helps people in Europe find doctors and arrange medical appointments. We delivered the project from the ground up, covering company setup, banking infrastructure, product design and development, infrastructure, analytics, social media, and traffic acquisition.
01 / CASE
The challenge
Build and launch an international digital product that makes it easier for people in Europe to find suitable doctors and access healthcare services. The project required the creation of both the business infrastructure and a scalable digital platform ready for marketing, growth, and further expansion.
02 / CASE
The delivery route
We delivered the project end-to-end, covering everything from company and banking setup to product development, infrastructure, analytics, and marketing. The frontend was developed with Next.js and React, while the backend was built with Node.js and TypeScript. PostgreSQL was integrated as the primary database, and the application infrastructure was containerized using Docker. Cloudflare was implemented to improve performance, optimize content delivery, support caching, and protect the infrastructure and incoming traffic. We also developed the project's visual identity, designed and launched the website, established the social media presence, implemented Google Analytics, configured user and event tracking, and prepared the infrastructure for Google Ads and paid traffic acquisition. Before the production launch, we carried out comprehensive testing covering core functionality, APIs, backend logic, integrations, database operations, responsive behavior, performance, error handling, and key security aspects.
03 / DELIVERED
What is included
Company setup for the project
Corporate bank account setup
Website structure and user interface development
Frontend development with Next.js and React
Backend development with Node.js and TypeScript
Server-side architecture
PostgreSQL database integration
Docker-based application containerization
Production infrastructure setup
Cloudflare integration
CDN and content delivery optimization
Caching and static asset optimization
Infrastructure and traffic protection
Visual identity development
Website design and development
Social media setup and launch
Google Analytics implementation
User event and key action tracking
Marketing analytics setup
Google Ads setup
Targeted traffic acquisition
Responsive interface implementation
Page speed optimization
Functional testing
API and backend testing
Integration testing
Database testing
Responsive design testing
Performance testing
Error handling and edge-case testing
Application and infrastructure security checks
Final production readiness testing
04 / TOOLKIT
Next.js / React / Node.js / TypeScript / PostgreSQL / Docker / Cloudflare / Google Analytics / Google Ads / Social Media
06 / OUTCOME
Business outcome
- 01Launched the project from the ground up
- 02Established the complete business and digital infrastructure
- 03Built a scalable frontend and backend architecture
- 04Designed and launched the web platform
- 05Implemented the database and server infrastructure
- 06Containerized the application and prepared it for production
- 07Optimized content delivery, caching, and performance with Cloudflare
- 08Strengthened application and infrastructure security
- 09Implemented analytics and user activity tracking
- 10Prepared the platform for paid traffic acquisition
- 11Launched Google Ads and social media channels
- 12Completed comprehensive pre-launch testing
- 13Prepared the platform for further development and scaling
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