CASE / Web Applications / Turnkey Launch / Marketing Analytics / Google Ads

Doctor Search & Booking Platform in Europe

End-to-end launch of Givly, a digital platform that helps people in Europe find doctors and arrange medical appointments. We delivered the project from the ground up, covering company setup, banking infrastructure, product design and development, infrastructure, analytics, social media, and traffic acquisition.

Doctor Search & Booking Platform in EuropeCC / CASE STUDY

01 / CASE

The challenge

Build and launch an international digital product that makes it easier for people in Europe to find suitable doctors and access healthcare services. The project required the creation of both the business infrastructure and a scalable digital platform ready for marketing, growth, and further expansion.

02 / CASE

The delivery route

We delivered the project end-to-end, covering everything from company and banking setup to product development, infrastructure, analytics, and marketing. The frontend was developed with Next.js and React, while the backend was built with Node.js and TypeScript. PostgreSQL was integrated as the primary database, and the application infrastructure was containerized using Docker. Cloudflare was implemented to improve performance, optimize content delivery, support caching, and protect the infrastructure and incoming traffic. We also developed the project's visual identity, designed and launched the website, established the social media presence, implemented Google Analytics, configured user and event tracking, and prepared the infrastructure for Google Ads and paid traffic acquisition. Before the production launch, we carried out comprehensive testing covering core functionality, APIs, backend logic, integrations, database operations, responsive behavior, performance, error handling, and key security aspects.

03 / DELIVERED

What is included

01

Company setup for the project

02

Corporate bank account setup

03

Website structure and user interface development

04

Frontend development with Next.js and React

05

Backend development with Node.js and TypeScript

06

Server-side architecture

07

PostgreSQL database integration

08

Docker-based application containerization

09

Production infrastructure setup

10

Cloudflare integration

11

CDN and content delivery optimization

12

Caching and static asset optimization

13

Infrastructure and traffic protection

14

Visual identity development

15

Website design and development

16

Social media setup and launch

17

Google Analytics implementation

18

User event and key action tracking

19

Marketing analytics setup

20

Google Ads setup

21

Targeted traffic acquisition

22

Responsive interface implementation

23

Page speed optimization

24

Functional testing

25

API and backend testing

26

Integration testing

27

Database testing

28

Responsive design testing

29

Performance testing

30

Error handling and edge-case testing

31

Application and infrastructure security checks

32

Final production readiness testing

04 / TOOLKIT

Next.js / React / Node.js / TypeScript / PostgreSQL / Docker / Cloudflare / Google Analytics / Google Ads / Social Media

06 / OUTCOME

Business outcome

  1. 01Launched the project from the ground up
  2. 02Established the complete business and digital infrastructure
  3. 03Built a scalable frontend and backend architecture
  4. 04Designed and launched the web platform
  5. 05Implemented the database and server infrastructure
  6. 06Containerized the application and prepared it for production
  7. 07Optimized content delivery, caching, and performance with Cloudflare
  8. 08Strengthened application and infrastructure security
  9. 09Implemented analytics and user activity tracking
  10. 10Prepared the platform for paid traffic acquisition
  11. 11Launched Google Ads and social media channels
  12. 12Completed comprehensive pre-launch testing
  13. 13Prepared the platform for further development and scaling

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